How Porthcawl Dental Care secured 22 new patients through a Meta campaign

Location

Porthcawl, UK

Website

www.porthcawldental.co.uk

Package

Complete

Introduction Approach Results Why it worked ROI Book a call

Introduction

Porthcawl Dental Care wanted to host an open day to connect with their local community and showcase their practice. They'd organized the event (practice tours, meet-the-team sessions, refreshments) but weren’t sure on the best approach for digital marketing.

With just 4 weeks until the event, they needed a strategy to drive attendance. They allocated a £1,300 budget and as part of the Brushup Complete package we handled the rest.

Our approach

Simple but targeted

Three different Facebook ad designs:

One with a focus on Invisalign
One highlighting the cost savings of attending the open day
One catch all, using all the information we had about the open day

We focused on local, reachable patients rather than broad awareness, ensuring every pound delivered actual attendance rather than empty impressions. Three creatives meant we could measure and tweak the best performing asset.

Easy to register

Our approach is always to make booking simple. No long forms asking for your entire dental history. Just name, number and email address. Simplification at this stage makes a huge difference to registration numbers.

Monitored and refined

The ads were running for 4 weeks leading up to the event. Every few days they were checked to see what was working and more budget was allocated to those creatives

The results

22

New patients

£1,300

Ad spend

£59

Cost per patient

In detail

22 People attended the open day, All of these registered as new patients.
First-year revenue from those patients: £17,600.
Lifetime value over 5-10 years: £110,000+.

“Making the most of Meta ads is always complicated and time consuming. Using Brushup I was confident that the ads would be targeted to potential new customers. The investment really paid off”

Dr Eifion Roberts

Principal Dentist, Porthcawl Dental Care

Why it worked

We kept it local

We targeted a 10-mile radius around the practice. This ensured we only reached potential patients who could realistically attend the event and become regular patients.

We made it easy

Reducing friction at the point of registration significantly increased sign-ups.

We tracked everything

We monitored performance daily, reallocating budget toward top-performing ad variations by day 3. Underperforming ads were paused, ensuring the best value for money.

We engaged

The ads generated 6,135 organic engagements (likes, comments, shares), creating additional visibility beyond the paid reach.

Return on investment

£17k

Campaign revenue

£110k +

Lifetime spend

85x

ROI

In detail

Each new patient spends roughly £800 in their first year (check-ups, treatments, hygiene appointments). That's £17,600 in revenue from this one campaign. Over their lifetime with the practice (typically 5-10 years), those 22 patients are worth £110,000+. That's an 85x return on a £1,300 investment.

This demonstrates how event-based acquisition campaigns can deliver both immediate revenue and substantial long-term practice growth.