How Castle Court Dental Care Generates 3 New Patients Monthly With £200 in Ad Spend

Location

Dina Powys, Cardiff, UK

Website

www.castlecourtdentalcare.co.uk

Package

Complete

Introduction Approach Results Why it worked ROI Book a call

Introduction

Castle Court Dental Care had established a strong local reputation through quality patient care, but they needed a more predictable new patient acquisition system. We recommended an ongoing Meta advertising campaign with a £200 monthly investment to test results.

Our approach

On-going campaigns

This is an ongoing patient acquisition system that's been running consistently for over a year, not just a one-off campaign.

Structured outreach

We ran targeted Facebook and Instagram ads to local families within a 10-mile radius, focusing on parents aged 25-75. The ads featured authentic practice photos with patient-focused messaging, we continuously tested different versions to improve results and adjust the budget based on what worked best.

Management approach

We tracked ad performance weekly to monitor costs and conversions, regularly updated the ads to keep them fresh, tested new audiences and messaging, and provided clear monthly reports showing exactly how many patients were acquired.

The results

£200

Monthly spend

3

New patients per month

£67

per patient

In detail

Typical dental patient acquisition costs range from £150-300. This campaign achieves costs 55-77% below industry averages through precise targeting and ongoing optimization.

"The Meta ads campaign from Brushup has become our most reliable patient acquisition channel. We receive 3 new patients consistently each month at a fraction of the cost we previously paid for Google Ads. The hands-off nature means we can focus on patient care while new appointments keep filling our schedule."

Dr Bharat Nagrani

Principal Dentist, Castle Court Dental Care

Why it worked

Budget sustainability

Rather than aggressive short-term campaigns, we maintain steady monthly investment that generates reliable results indefinitely.

Targeting

All ad delivery occurs within a 5-mile radius of the practice. Zero budget waste on users who live outside your service area.

Ad format

The ads integrate naturally into Facebook and Instagram feeds rather than appearing as obvious advertisements.

Optimization

Monthly performance analysis allows us to identify top-performing creative and audiences. We systematically eliminate underperforming elements and reallocate budget to proven winners, improving efficiency over time.

Campaign management

The practice dedicates zero internal time to the campaign. We handle creative development, audience targeting, bid management, optimization, and reporting.

Return on investment

£2,400

Invested

36+

New patients

75x

ROI

In detail

First-Year Revenue: £28,800 (conservative estimate at £800 per patient annually)
Return on Investment: 12x in year one
Lifetime Value: £180,000+ (based on 5-10 year patient retention)