All plans include domain ownership, premium hosting, regular updates and maintenance, unlimited design requests, local SEO and AEO.

‍Essential covers everything you need to get found and convert new patients: website design and build, unlimited design work, local SEO, AEO and a custom email address, all for a fixed monthly price.

‍Complete, our most popular plan, is an end-to-end service. It adds full Meta and Google Ads management, regular analytic reporting and copy reviewed by a qualified dentist, for practices that want a predictable new patient pipeline. If you're looking to grow your practice in the most optimal way, this is the plan for you.

We're pretty flexible when it comes to how you request designs. You can send an email, supply a document, record a video or submit a request via the website.

Our plans are fixed: £399/month (Essential) or £699/month (Complete), no surprise costs. On ads, budgets go far: one client gets three new patients a month from £200 in Meta spend, around £67 per patient, well below the £150 to £300 UK average. SEO and AEO then compound month on month. Ad budget is paid directly to Meta/Google. Brushup charges for management only.

AEO (Answer Engine Optimisation) gets your practice recommended when patients use ChatGPT, Google AI Overviews or voice search to find a dentist. Search is shifting from keywords to questions, and AEO-ready practices show up first. It's included in every plan as standard.